Shorthand and phrases used by domain investors are frequently unfamiliar to the outsider.
For example, a domain investor might say, “I hand-regged a bunch of domains because the drop and the aftermarket are too expensive and full of frontrunners. I parked them to earn PPC.”
If you thought that was a lot of nonsense, this piece is for you. Let’s define a few terms commonly used by domain investors.
Here are some examples of domainers’ language while discussing their domain investments and the registration procedure.
This is a catchall word for the purchase and sale of already registered domains.
This code, short for authorization code, is required to transfer a domain name. An authorization code is frequently required to transfer a domain when you buy or sell it. This code is also known as an EPP code.
You must register your interest in a domain name before it expires with some expired domain capturing providers. This is referred to as a backorder. When more than one individual backorders an expiring domain, the domain is usually sold in an auction.
BIN and Make Offer
Refers to the two different ways people sell domains. The acronym BIN stands for “buy it now.” When a domain investor sets a BIN price, he or she promises to sell the domain for that amount. Set a domain to “make offer,” which means the domain isn’t priced and the domain owner wants potential buyers to make the first offer.
C, N, L, and C/V
Each of these letters has a distinct meaning and can be used in a variety of ways. C stands for character, N for number, and L for letter when referring to the length of a domain. A 3L domain is three letters long, a 3N domain is three numerals long, and a 3C name is three characters long, with letters and numbers mixed in. When it comes to character patterns, the letter C takes on a new meaning. In a domain, the letters C and V stand for consonants and vowels, respectively. Consonant-vowel-consonant-vowel is the form of a CVCV domain. If the character string can be pronounced, domains with vowels can be more valuable.
Cybersquatting is the act of registering a domain name in order to profit from a trademark or brand name. Domain investing is distinct from cybersquatting in that it focuses on non-infringing domain names.
A domain that forms a word, phrase, or shorter version of a word using both the left and right sides of the dot. Here are some illustrations.
When a domain name “drops” from its registered status, it is referred to as “the drop.” When domain investors say they bought a domain “in the decline,” they’re referring to an expired domain.
This is a general word for purchasing names as they become available.
Frontrunning is the questionable practice of attempting to sell domain names that you do not (yet) control.
When someone tries to find a buyer for a domain that is about to expire, this is the most typical sort of frontrunning. They strive to win the expiring domain and sell it to the buyer they located if they find one.
A domain that relates to a location is known as a GeoDomain. This could be a single word or a phrase that refers to a city, state, county, or country (such as cityPlumber.com).
A hand registration, often known as “hand reg,” is a domain that can be registered at ordinary costs. When you hand reg a domain, you go to a domain registrar like Namecheap and register the domain instead of buying it from someone who already has it or from the drop.
Domain parking is when the owner of a domain “parks” it with a simple landing page. This usually refers to a landing page that contains advertisements, although it can also refer to other sorts of landing sites.
Pay-per-click is the most common method of monetization for parked domain names. Ads on the page earn cash with each click.
Reverse Domain Name Hijacking
Reverse domain name hijacking occurs when a trademark owner files a cybersquatting complaint in bad faith in order to obtain a domain that is not cybersquatting.